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Computer-aided telephone interviewing (CATI)

PRA Inc. has a full service, 40-station computer aided telephone (CATI) system running on Interviewer software. Using this system, our interviewers dial telephone numbers provided by CATI, and enter call outcome and survey respondent answers directly into a centralized electronic datafile. These data are instantly accessible for analysis by field supervisors and researchers.

All numbers dialed are call managed. This means that the outcome of any call made can be instantly accessed, and all call-backs, busy signals, no answers, or answering machine contacts are assigned to the call-back queue for later re-dialing. These call-back numbers can also be re-assigned according to the preferences of the field supervisor.

Detailed analysis of interviewing operations is undertaken on a daily basis to ensure maximum productivity and efficiency. We produce call outcome and productivity summary reports at the conclusion of each shift, to understand survey response patterns and better manage the survey process.

PRA specializes in market research and program evaluation; no political polls, telemarketing, or sales functions are performed at our call centre.