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Research approach

We conduct research using industry-standard methods such as file reviews, literature reviews, key informant interviews, focus groups, and large sample surveys (telephone, mail, web-based). In addition, we have developed innovative solutions to address increasingly complex research issues.

Our quantitative techniques include statistical analysis, econometrics, market analysis, pricing studies, client satisfaction tracking, and economic multiplier analysis. Qualitative techniques include tele-conference focus groups, web-based focus groups, and expert panels.

PRA has extensive experience in designing, executing, and reporting on innovative and complex research.

We maintain a national survey research centre and an in-house focus group facility to support our research efforts.

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