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Privacy policy

PRA gathers information for research purposes only. All research data, information, lists, material, ideas, procedures, and methods unique to PRA are confidential indefinitely. We maintain strict confidentiality of both client and respondent information. We do not sell or trade information that identifies individuals.

Information gathered by PRA through qualitative or quantitative research (surveys, focus groups, one-on-one interviews, etc.) is volunteered by respondents and is considered confidential by PRA. In almost all cases, the information gathered during the research process is analysed in aggregate form, that is, the responses of a particular individual are not examined. While the information is in aggregate form, it is impossible to attribute answers to a specific respondent.

No information that can personally identify an individual respondent is provided to anyone outside PRA. In the rare event that information that might personally identify individual respondents is to be transferred to a third party, permission is obtained from those individual respondents.

Information from individual respondents will not be used for any purpose other than originally specified. However, individual respondents may be invited to take part in future research.

How PRA protects your privacy

PRA collects, uses, retains, discloses, and disposes of personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Privacy Act.

PRA also adheres to the 10 fair information practices of PIPEDA, including:
  • accountability
  • identifying purposes
  • consent
  • limiting collection
  • limiting use, disclosure, and retention
  • accuracy
  • safeguards
  • openness
  • individual access
  • provide recourse.
Should you have additional questions or comments related to this on-line privacy statement or about how PRA protects respondents' information during and after the research process, please contact PRA's Privacy Officer at or call toll-free 1-888-877-6744.

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