PRA Omnibus

How the public perceives a product or service is key strategic information. However, the cost of a large scale public opinion survey prevents many organizations from obtaining these vital data.

An Omnibus survey allows you to place just a few questions on a larger study to obtain critical information on your market at a fraction of the cost of a full-scale study.

Various clients purchase questions on the Omnibus, making it a cost-effective alternative to a stand-alone, large-scale public opinion telephone survey.

Features of service

Key market data are provided accurately and clearly
Rapid turnaround time from question design to final report (usually only 3 to 4 weeks)
Professional design and analysis
Ideal for pilot studies prior to a more detailed, extensive study
Very effective for tracking opinion over time
Low cost

PRA offers clients a choice of two Omnibus survey formats:

Omnibus West

This survey is conducted in Manitoba, Saskatchewan, and Alberta, providing high reliability within the region. Clients can choose one, two, or all three prairie provinces.

Five City Omnibus

PRA's Five City Omnibus includes: Halifax, Quebec City, Ottawa, Winnipeg, and Edmonton. This Omnibus survey provides a cost-effective format for clients to gather opinions of Canadians living in mid-sized urban centres.

2011-2012 Omnibus West Schedule

Deadline for Questions

Field Begins

Results

2011

January 3	January 10	February 4
January 31	February 7	March 4
February 28	March 7	April 1
April 4	April 11	May 6
May 9	May 16	June 10
June 6	June 13	July 12
July 4	July 11	August 9
August 8	August 15	September 13
September 6	September 12	October 7
October 3	October 11	November 8
October 31	November 7	December 6
November 14	November 21	December 16

2012

January 2	January 9	February 3
January 30	February 6	March 2

Please note: These dates may change.

Examples

A new product is proposed

What is the general attitude toward the product? Which age groups are likely to buy? What is the opinion of the public towards the company and its competitors? How strong are competing products?

A non-profit agency is starting a fund-raising campaign
What is its profile among the general public? Which age and income groups have the most knowledge of what the agency does? How does this agency compare with others offering similar services?

An advertising campaign has just begun
Who is aware of the ad campaign? What is the reaction to the ad? What is the recall of the ad after two months? After six months?