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PRA Omnibus

The PRA Omnibus provides those seeking information from the general population with a means to get quick, reliable, and low-cost answers to their questions without having to finance and organize a full market survey themselves.

In addition to helping design questions, collecting answers, analyzing data, and reporting on results, PRA will provide you with suggestions on how to keep your finger on the pulse of the public. While our Omnibus is a cost-shared arrangement, each client's questions are proprietary and the results are confidential to them.

Below are examples of how PRA's Omnibus survey has helped clients. 


ADVERTISING Awareness

Need  A mid-sized Manitoba-based business wanted to gauge awareness of their advertising campaign on an annual basis.

Met  From the questions we asked, the business now knows Manitobans’ awareness of their advertisements, the effectiveness of the ads in delivering the intended message, and differences in top-of-mind awareness of the business among those who saw the advertising and those who did not.

 

PRODUCT AND SERVICE Development

Need  While in the R&D stage, a public Winnipeg service provider wanted to know what product and service features their customers would value.

Met  From the questions we asked, the service provider now knows how to tailor their offerings to best suit their customers' needs.

GAUGING Public opinion

Need  Directly following negative media about the industry sector, a Manitoba-based organization wanted to gauge what impact the press would have on their business.

Met  From the questions we asked, the organization now knows what Manitobans are thinking about the industry in general and their business in particular.

 

SERVICING Non-profits

Need  With the recent growth of charity marketing campaigns, a particular non-profit wanted to understand its competitive landscape.

Met  From the questions we asked, the non-profit now knows how much Manitobans are donating to charity, to which charities they donate, and what motivates these gifts.



2017 PRA Manitoba Omnibus Schedule 

Question Deadline

Field Begins

Reporting

January 4 January 11 February 8
Februay 1 February 8 March 8
March 1 March 8 April 5
April 3 April 5 May 5
May 3 May 3 June 2
June 5 June 7 July 7
July 3 July 5 August 4
August 2 August 2 September 8
September 5 September 6 October 6
October 2 October 4 November 8
November 6 November 1 December 4
November 20 November 29 December 22

Please contact us for a quote or more information at admin@pra.ca

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