Kerry Dangerfield, MA, CMRP, Managing Partner
Kerry Dangerfield, Managing Partner at PRA, is a Certified Marketing Research Professional (CMRP). He has designed and managed projects in all areas of quantitative and qualitative research. He holds a master's degree in Political Science from the University of Manitoba and has extensive experience in the analysis of all types of social and market research data.
Kerry specializes in designing and implementing quantitative and qualitative research. He has successfully conducted hundreds of surveys at the local, regional, and national levels for private, non-profit, and government clients. He has extensive experience in questionnaire design, sampling, data analysis (including such advanced techniques as multiple regression, and conjoint and factor analysis), field operations, in-person interviewing, focus group moderating, report preparation, and presentations of findings to clients.
Kerry has managed large-scale client satisfaction, product awareness, and advertising tracking studies. He has also taken the lead at PRA in the analysis of qualitative data.
Clients will benefit from Kerry’s many years of marketing and evaluation research. He regularly supports clients in the interpretation and application of the insights obtained from research. Kerry’s breadth of knowledge offers clients a secure base from which to plan, execute, and interpret strategic market information.