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Information for Focus Group and Survey Participants

The focus group is a common form of social and market research involving 5 - 12 participants who are guided through a series of structured questions by a moderator.

Focus groups are useful for gathering information and determining public opinion. The intent of these groups is to get people's impressions – they are not sales meetings. At no time during the groups will anyone try to sell you anything.

Focus groups are used to:

  • gather customer and client feedback on programs, products, and services
  • help understand the public's opinions on specific issues
  • test advertising and product packaging.

PRA Technote

For more detailed information about focus groups, please click below for a copy of our technote.

Focus groups

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