Information for Focus Group and Survey Participants
The focus group is a common form of social and market research involving 5 - 12 participants who are guided through a series of structured questions by a moderator.
Focus groups are useful for gathering information and determining public opinion. The intent of these groups is to get people's impressions – they are not sales meetings. At no time during the groups will anyone try to sell you anything.
Focus groups are used to:
- gather customer and client feedback on programs, products, and services
- help understand the public's opinions on specific issues
- test advertising and product packaging.