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Research facilities

Survey Research Centre

Our Survey Research Centre, located at our Winnipeg office, is an integral component of our quantitative research.

We have a full service, computer aided telephone interviewing (CATI) system on which we convert questionnaires into interviewing scripts. A CATI system supports direct-to-disk data entry, thereby eliminating several time consuming and costly steps in the research process.

We annually process over 50,000 interviews with respondents from across Canada in both official languages.

Focus group facilities

We have an industry standard focus group/viewing area with audio-recording services (video as an option) at our Winnipeg office.

We have conducted focus groups for many clients, including Crown corporations, social agencies, private businesses, and professional associations. We also regularly conduct focus groups in other cities using rented facilities (where they exist), as well as hotels and other locations in rural and remote locations.

Our facility is regularly rented to other market research firms.

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